Social media sites have a big impact on tourism companies.
For instance UAL suffered prestige as well as a loss of customers and revenue when this blog went viral... http://www.seoptimise.com/blog/2009/07/united-airlines-lose-millions-youtube.html
Other companies have fared much better. Travel + Leisure Magazine recently awarded top honors to these tourism firms for the social media presence. http://www.travelandleisure.com/smittys-2013
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